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商品編號: CU71 出版日期: 2013/01/18 作者姓名: Kohli, Rajeev;Martinez, Alonso 商品類別: Other 商品規格: 31p 再版日期: 地域: India;China 產業: Retail and consumer goods;Department stores 個案年度: -
商品敘述:
In September 2012 Walmart became the first multinational retailer to announce entry into India. The company would need to invest heavily in processing, refrigeration, storage, and information systems to open and operate stores in the country. The International division''s executives had thought that similar investments would pay off when they invested in retail stores in China, only to experience early missteps. This case provides background information about the retail environment in both China and India and summarizes Walmart''s experiences in both countries, asking students to suggest a plan for Walmart''s expansion into India that aligns well with its global strategy and proven business strengths. Instructor slides are available for this material. To obtain these slides please see the additional link that is supplied with the teaching note. Teaching notes are available to those registered as premium educators at hbsp.harvard.edu
涵蓋領域:
Growth strategy;Strategy formulation;Competitive strategy;Competitive forces;Emerging markets;Government policy and regulation;Infrastructure and urban development;Foreign investments
相關資料:
Case Teaching Note, (CU145), 13p, by Rajeev Kohli, Alonso Martinez;Case Teaching Note, (CU72), 12p, by Rajeev Kohli, Alonso Martinez
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